We're back, dear readers!
While we apologise for the unexpected hiatus this past couple weeks, we've returned ready to give you even better content!
But first, we promised in our last article that we'd cover the rest of Google Ads' nuances and techniques.
Staying true to our word, we've dished out the final 5 steps to setting up your ads on Google; The biggest Ad market in the world.
Without further ado, let's start from number 6:
6. Budgeting
One good thing about Google Ads is that once you set a daily budget for your adspend, Google won’t exceed it. Anytime someone clicks on your ad, they take a bit of your money, too, so keep that in mind when setting up your ads.
It’s important to set a budget limit for your adspend, too. Starting off with a maximum you can spend on your Google Ads helps you to properly manage your resources.
That way, if you’re not getting a high response rate, your first thought won’t be to immediately dump more money into your ads.
7. Bidding
Before you send your ad flying out there, you’re going to need a bidding strategy.
Basically, that determines how you want to pay for ads. Obviously, the more you pay, the more Google pushes your content to your audience.
When it comes to Google Ads, there are 2 types of bidding:
A. Manual Bidding.
This basically means for every keyword that gets you a click, you give Google some money. You’ll get to control which keywords you could pay with this way.
And sure, it may take some time, and the occasional tweaking here and there, but when you do it right, you'd get the absolute most bang for your buck.
B. Automated Bidding.
Here, you’ll give control of the keywords to Google. This may save some time, but the entire fate of your ads lie with Google’s algorithms.
And Google algorithms can be brutal.
8. Targets
While you set up a general geographic target earlier with your campaigns, now you need to put in other factors so you target the best possible audience for your products.
Believe it or not, this could include languages and demographics.
If you're selling diapers online to people in Lagos, that's fine. But targeting the right demographic is the difference between selling baby diapers to an expecting mum and selling baby diapers to a 60-year-old man.
Quick tip: You can adjust your bid adjustments based on your target performance, too.
Still on the diaper example, if more women in a particular city are buying your diapers than the women in others, you can change up your bidding so you get more money out of your ads, or at least, save some of your money.
9. Ad Extensions.
These basically add more information to your ads, so your audience knows what they’re clicking on. They’re a useful option when your product needs a bit of an introduction.
While there are a bunch of other extensions, the three most popular ones are:
A. Site-Link Extensions: Which add links to different webpages within your website. If your website sells multiple similar products, this might come in handy.
Instead of having your audience click a link to buy a shirt and sending them to the entire store, using the link to the "shirts" section of your webpage saves them the energy.
B. Callout Extensions: Basically add additional details and features about your products or services. You might not think this is useful, but there's a difference between an ad for butter and an ad for margarine.
And your audience might not know the difference until you spell it out for them.
You'd be surprised how many people mix them up.
C. Location Extensions: This shows your business address. If you have multiple branches or you’re a franchise, it shows the address closest to your audience’s location.
You'll find this useful if you have a physical store or you offer physical services. Because imagine posting up the best ad for a gym on the Internet without giving your audience a clue about its address.
10. Review and Launch.
Now that you’ve set everything up, you’ll need to review your work. Remember that the entire Ad needs to align with your goals. Take the time to check for spelling errors in your copy, or a fluke in your graphic design.
Be sure to test your ads, too, so you can check for glitches in the system. The best digital marketers use a split test multiple times, and even employ a mock audience for the best results.
Once that’s all set, all you need to do is Launch your Ads.
And that's it, dear readers; The easiest way to set up your Google Ads.
Remember that Google has a huge audience, and you'll need to do your due diligence before putting your work out there.
It might take a bit to get the hang of things, but don't be discouraged. Once you get your ads right, the returns on investment can blow your mind.
Goodluck with your Google Ads, dear readers! We'll be back soon, with a new spin on Facebook Ads!
