Google Ads has the largest advertising audience in the world, sitting at over 4 billion users everyday.
So long as you have a Google ad, you have the highest chance of reaching out to a wide audience of people searching for exactly what you're selling.
Of course, this depends on a few key factors, including your budget.
Every time someone clicks on your ad, you pay Google a few dimes, which means your click-through rate is directly correlated with how much you pay.
Now, you might be thinking: "But I've read your article on SEO, and my SEO's amazing! I don't need to pay for Google Ads!"
You might want to think again.
Every YouTube ad is a Google ad, too. Even some everyday websites have Google Ads.
When you're searching for a boxing gym online, the first ads you see are usually Google’s paid ads.
No amount of SEO could get you that.
Some Google ads even get you into other Google apps like Gmail and Google’s play store.
Suffice it to say, if there’s one thing Google Ads will get you, it’s an audience.
While Google Ads are effective for getting an audience, it’s got a bit of a nuance to it. To make sure you don’t get confused while setting up your Google Ads, we wrote down a few steps to help you out.
With the steps below, setting up your products and services on Google will be as easy as pie. Feel free to take a screenshot if you need to look at them later.
1. Creating Your Account.
Obviously, you’ll need an account to set up your ads on
Google.
Thankfully, this is the simplest step.
Just go to the Google Ads website and sign in with your Google account. If you want, you can create a new one, too. Seeing as there are well over 4 billion active Google accounts, creating a new one isn’t hard.
2. Creating Your Campaign
There are a number of reasons you’ll need to advertise on Google.
While it usually boils down to getting more sales, there are still a number of steps to go through before you get that credit alert from a customer.
Your campaign needs to align with whatever step comes right after a
prospective customer clicks on your ad.
For most people, that would be sending
their customer to their website, or more accurately, website traffic.
Now that you’ve determined where your campaign leads to, you’ll need to set the best location you’ll need to target your customers.
It’s always advisable to start from your local geographical location, like your city or state. It’s easier to deliver your products that way, and it sets up a good reputation for yourself when you have a higher click-through rate in your locality.
3. Ad Groups.
Now that you’ve got your campaign set up,
you might need to create ad groups to organize your ads.
An ad group basically separates your ads, depending in the general theme you’re using, or the products you’re selling.
If you’re a bakery, for example, you’re better off creating an ad group for birthday cakes and creating another ad group for pastries like meat pies.
It
goes without saying, but if you sell bakery utensils, you’ll need a separate
group for that, too.
This way, you can concentrate on using the best themes and keywords for your products.
4. Keywords.
Speaking of keywords, you’ll need to set up a list of the best keywords to use when setting up your ads.
Lucky for you,
Google Ads has an in-built Keyword Planner you can use to find relevant
keywords. Remember to toss in a few synonyms here and there, too.
5. Creating Your Ad.
We’ve set it all up at this stage. Now we need to create your first ad.
The first thing you need to do is understand your audience’s language and copywrite that into your ad. Be sure to include the most relevant keywords relating to both your product and your audience, and tie it in with a strong call-to-action.
And if you can’t do that, please just hire a copywriter. You don’t want your customers ignoring your ads, do you?
If you think that's all, you're not even close.
There's a few more things to consider when creating your first ad, including Bidding, Targeting, and Ad Extensions. That's where Google Ads get a bit tricky.
But not to worry, faithful readers. We'll cover all of that in Wednesday's post.
For now, with this article you already know more about Google Ads than most self-proclaimed "digital marketers."
Be ready for Wednesday's post, and have a great week ahead!
