The key to good marketing is simple.
Know exactly how your audience feels, and you can sell them anything.
When you know how your audience feels, and when you understand how they feel about certain things, you can use those feelings and get your audience to buy whatever you sell to them.
That’s the entire point of marketing.
The problem is, most marketers don’t know how the audience actually feels about their product. They just tape together a marketing campaign and wing it.
And then they wonder why nobody’s buying their stuff.
But how would you know how your audience feels? How can you tell what they’re thinking? It’s not like you’re a psychic.
And you don’t have to be. That’s what Feedback is for.
You’ll find that with the right structures in place, your audience will gladly tell you how they feel and what they need. And even when you’re running an ad campaign, there are several algorithms that’ll show how deeply your audience resonates with your marketing.
And that’s not all Feedback can do. In this article, we’ll dish out six other ways Feedback can help you and your marketing to be at the top of your game.
1. Real-Time Tweaking:
Let’s say you post a Facebook ad but it barely even got any traction.
With a feedback loop, you’ll be able to know exactly why.
Facebook has algorithms in place that show you instant data on which ads are working and which aren’t, and a few confused comments will let you know if you didn’t post your ad to the right audience, or if your content isn’t even interesting enough.
2. Putting Your Customers In The Spotlight:
Feedback is pretty much the most direct line to customers you have. Especially in a world of digital marketing (which, need we remind you, is all about connecting with your audience).
Letting your audience post comments and suggestions can help you address any issues with your advertising, and a lot of times, your audience is able to see issues with your marketing that you’ve overlooked.
3. Improving User Experience:
The goal of User Experience (or U/X) to back-end developers is simple: A Seamless Experience.
And as a marketer promoting products online, it should be the exact same for you. You need to provide an avenue for your audience to either suggest a better experience or complain if there’s something wrong.
Improving User Experience is especially crucial when you have an app or a website. Because imagine trying to book a quick hotel on a travel app and it takes five minutes just to even load the webpage.
Are you really going to give the app 5 stars?
4. Ready? Aim. Content.
A digital marketer that doesn’t post any content is as useful as a phone without a battery.
And since content is how a digital marketer operates, you’re better off getting the best feedback you can use to tailor your content to your specific audience.
If you just felt Deja Vu, then Yes. We’ve probably said this in a previous article.
Feedback, as far as content is concerned, can either be your audience’s nod of approval or their raised eyebrow of confusion. And people aren’t picky with their words when they feel a certain way about content.
If you’re a fashion brand with a few YouTube videos, you’ll find more gold in the comment section of your own videos than you could get from a Vogue magazine.
5. Rep:
Your online reputation has the power to make or break your business. Some businesses have been forced to shut down because a few people posted tiktok videos complaining about a product.
With that in mind, you’d want your audience to complain to you first, before they go post another tiktok video.
When you have a lot of positive reviews and comments, anyone who comes over to you will trust that you’re reliable. If your product worked for A, B, and C, logic demands that your product will probably work for X, Y, and Z.
Plus the rest of the alphabet.
6. Beyond Numbers:
Analytics gives you the numbers, feedback gives you the story. Your conversion rates might range from 40-52%, but those comments on your Instagram post will tell you why.
Feedback is essentially the qualitative reasoning behind the quantitative data you’ll get from Analytics. When they work hand in hand, it’s hard to go wrong with knowing exactly how your audience feels about your marketing and your product.
So while it’s great that your engagement and adoption rates are getting higher, you’re better off knowing why. That info will be a useful tool to stack up for your marketing in the future.
Now that you know why Feedback is important, we’ll cover how to use it to your advantage in our next article.
Be on the lookout for that.
And in the spirit of feedback, let us know what other topics you’ll like us to cover this month in the comments.
For now, we’re signing off.
