If you’re a small business owner or you’re just starting out, being quick and innovative can make all the difference with business success. After all, markets are known for being competitive, with every business owner using one tip, trick, or tool or the other to boost their business.
Speaking of tools, we’ve crafted a few tricks you could use for one fairly common Business app: WhatsApp Business. A lot of business owners use it, but never leverage it’s advantages with their customers. With these tricks, you can leverage the app to stay ahead of the market in subtle but potent ways.
Without further ado, let’s get started.
1. Craft Your Profile:
Your WhatsApp Business profile, first of all, needs to be the digital face of your enterprise. It’s the first thing customers will see when coming in contact with you, so make sure to use a good picture, design, or logo.
To create your profile, tap on "Settings" in the WhatsApp Business app, navigate to "Business settings," and select "Profile." Here, add your details such as your business hours, location, and your business description.
A good profile establishes trust and credibility with your potential customers, showing them that you’re a real business ready to serve.
2. Welcome Customers with Automated Greetings:
A good business owner makes sure their customers feel welcome from the get-go.
And the best way to do this with WhatsApp Business is with it’s simple – to-use automated greetings. To set this up, just go to "Settings," then "Business settings,” from there. Choose "Greeting message,” and customize your welcome message to make a warm, personalized introduction.
This simple touch goes a long way with potential customers. Once you do it right, you’ll be sure to make customer experience start out on a high note.
3. Quick Replies, Quick Service:
One neat trick WhatsApp Business has is the Quick Replies feature; an automated response feature that answers questions customers are likely to ask.
Efficiency is key, especially in customer service. Activate quick replies by going to "Settings," selecting "Business settings," and tapping on "Quick replies." Then set up any questions you think customers would ask. Questions like this range from price to the type of product or service you offer.
Remember to lace your answers with a friendly, informative tone.
Creating predefined responses for commonly asked questions allows you to address customer inquiries fast and easily. This saves time for your customers, while giving them all the information they’ll need to buy from you.
4. Showcase Your Products with WhatsApp Catalogue:
Transform your WhatsApp Business account into its own ecommerce store by utilizing the Catalogue feature. An especially great tool for business owners selling products, a few good photos of your products are all you’ll need to start.
When you go to "Settings" and select "Business tools," choose the "Catalogue” option. Here, you can add product details, including descriptions, prices, and of course, pictures.
And if you don’t sell products, it’s no problem. You can showcase the services you offer with pictures and descriptions as well.
This gives your potential customers a good glance at your prices, so they know just what to expect from the get-go.
5. Seamless Payments with WhatsApp Payments:
Payment processing should be a simple and seamless exercise, and that’s exactly what WhatsApp Business helps you to set up.
To set this up, go to "Settings," select "Payments," and choose "Add payment method." Follow the prompts to link your business account, so you can process transactions directly through the app.
Offering this convenient payment solution enhances the overall customer experience with far smoother transactions.
Setting up these features into your WhatsApp Business can be a bit confusing at first, but the long-term benefits are incomparable.
These tools have the potential to be your business's allies in building stronger relationships with customers and getting more sales.
With WhatsApp Business, you can stay ahead of the competitive market. Use WhatsApp Business to upgrade your business today.
