If you’re reading this, you’ve probably seen local businesses in your area post ads on social media. Whether it’s via a post on Instagram, a Facebook ad, or just a simple WhatsApp status, every business looking to get more customers today turns to social media.
And why not? It’s incredibly effective. With billions of users worldwide, social media is the perfect place to advertise your business and grow your brand.
With that in mind, we’ve curated the five best strategies you can use to boost your small business on not one, not three, but five different social media platforms.
1. Facebook: Posting And Targeting
Facebook is not just a social platform; it's a community hub waiting to be utilized, with over 3 billion active users in 2023.
Statistics from Hootsuite reveal that businesses using Facebook Ads reported a 12.5% increase in website clicks, which means that more people got interested in their services than before.
Craft compelling visual content and use engaging words to capture your audience's attention. Whether it’s a simple picture of your product or posting a few videos to your Facebook reels, showcasing your product a few times a week is sure to get some new customers interested.
And, if you’re willing to pay for more customers, Facebook ads work even better. Leveraging Facebook ads to gather data on customer behaviour and the content they watch gives you exactly what you need to refine your advertising strategy for optimal results.
2. Instagram: The Brand Wonderland
Ranking 2nd on the World’s Most Used Social Media with over 1 billion monthly active users, Instagram is a visual playground for small businesses.
Instagram Ads work just like Facebook ads to tap into this vast audience, and the power of influencers in marketing your products can never be underestimated. According to a report by Influencer Marketing Hub, businesses make an average of $5.20 (approximately #5000) for every $1 (between #900 and #1000) spent on influencer marketing.
If you prefer the cheaper option, Instagram Stories are a fun way to draw in your audience with behind-the-scenes content, and Instagram reels are one of the most effective marketing methods used today.
While Facebook is great for advertising and getting more customers, Instagram is the place to be if you’re looking to build your business and show your brand as one of a kind.
Luckily for small business owners, Mark Zuckerberg’s Meta allows you to do both.
3. Twitter: A Few Words Go A Long Way.
Twitter is the app that shows that small can be mighty. It only lets you post a few sentences, but that’s an advantage the best digital marketers use to squeeze in only the most compelling words they know to attract new customers.
If you’d like to use ads, Twitter Ads have a 26% higher engagement rate compared to natural organic tweets, according to Business News Daily. With a few words and a picture or video, you can have your product automatically pop up on the feeds of potential customers.
Trending hashtags can be a Godsend on Twitter as well. When used properly, the right hashtags will send your business right to your target customers the moment you make a post.
4. LinkedIn: Social Media For Professionals.
If you’re looking to be an expert or professional in your business, LinkedIn is a goldmine. LinkedIn Ads have proven a 14% higher conversion rate compared to other social platforms, according to HubSpot.
This shouldn’t be surprising; any business active on LinkedIn is immediately considered as respectable.
Positioning your business as an industry expert by sharing thoughtful content increases your credibility among the professionals on the app. Active participation in groups and connecting with professionals for advice and even employment can open doors to new opportunities, too.
5. TikTok: Short and Snappy Storytelling
Embrace the vibrant world of short-form video content on TikTok. According to Oberlo, TikTok has over 1 billion monthly active users, making it a potent space for reaching a diverse audience.
Again, if you’re willing to pay for it, TikTok Ads are a potent tool to boost your visibility. The best ads have a conversion rate of almost 20%, which would explain why most businesses pay heavily to run their ads on the platform.
Whether or not you pay for ads, you can still create engaging and authentic content that aligns with your business, brand, and personality. The algorithm rewards creativity, so don't be afraid to showcase who you really are and the products you sell.
TikTok users are a highly engaged audience, so your business has the opportunity to capture and retain audience interest within seconds; again, an opportunity digital marketers and businesses use to draw in customers and boost sales.
On a final note, the world of social media is dynamic and vibrant, and each platform offers it’s own unique set of opportunities. By using the above strategies, your business can create exciting adverts and posts that resonate with your customers.
The most successful businesses in the world already use several social media platforms to their advantage.
Why shouldn’t you?
